Columbia BS

Utilising Ethical Angel's tech enabled 5 Step process to achieve Learning with Purpose:

Has Learning with Purpose worked for others?

Recent case studies


The Challenge

Columbia Business School need an engaging addition to their MBA and EMBA programmes that can be aligned to their curriculum, is accessible remotely and matches their values.

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The Solution

In June 2022, Ethical Angel trialled with Columbia Business School. Follow the steps that our technology solution employs to achieve results and deliver Learning with Purpose.

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Targeting Behaviours

Projects are created by Ethical Angel based on the behaviours and skills an organisation wants to target for that learner base. Every project can target four behaviours that are experienced by learners at different stages. Columbia Business School targeted:

  1. "Demonstrate knowledge of financial and operational aspects of the organisation"
  2. "Show knowledge of the wider market and business landscape"
  3. "Actively work in partnership with others"
  4. "Produce high quality written material, presentations, content and reports
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Match With a Cause

Once a project has been created, Ethical Angel's technology promotes it to our global community of charities, social enterprises, NGOs and impact startups "causes". Every cause on Ethical Angel supports one or more United Nations, Sustainable Development Goals - which we use to match individual learners with causes that most matter to them. In the Columbia Business School trial, the cause the learners were matched with was called GOODcompany.

"Thank you so much, we are a small team and this type of support is key to our success"

Sarah Kingston, CEO & Founder at GOODcompany

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Real-World Learning

Each project is made up of four defined stages: Discovery, Design, Deliver, Review where each of the targeted behaviours and skills is experienced and reviewed by the cause. Columbia Business School had the opportunity to apply theoretical knowledge and practice critical behaviours in a safe real-world experience.

"I learned new skills and valuable information about new markets. It was exciting and it felt good to work with a company doing social good."

Quixote Vassilakis, Program Administrator Columbia Business School

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Reporting and GAP Analysis

The final delivery of the project completes the experience, in the case of Columbia Business School this was sharing a report on competitor analysis with GOODcompany. At this point the reporting is shared with the learner and their employer so they can see the impact of the learning experience on the targeted behaviours and skills. Ethical Angel uses 23 metrics from Net-Promoter Scoring to qualitative reflections. The results of this project can be seen here:

Wishing you a very Happy Christmas and best wishes for the New Year, Team EA (800 × 400px) (800 × 250px)
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Self-Led Learning

Learning does not finish with completion of the project. Each learner now has personal reflections and feedback to determine which areas they should practice more with additional projects. Ethical Angel continues to match learners with the right projects for their learning aspirations as well as matching their personal preferences for the type of cause they want to impact.

"I agree that a partnership between CBS and Ethical Angel would be great since your product could add value to our students."

Quixote Vassilakis, Program Administrator Columbia Business School



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